Resources

Just what do we class as lead generation these days? Type “Lead Generation” into a search engine and the top results will be from marketing automation platforms such as Marketo, Pardot, and Eloqua . But is lead generation all about automating your digital world?

We marketers love our buzzwords and the latest one seems to be personalisation, but what does it mean and how can we use it in B2B marketing?

Companies publish so much information online these days that you may think all you need to do to understand a potential customer is quickly Google them. But although the likes of Linked In and Twitter have revolutionised the way companies present and share information about themselves you would still have to be pretty lucky to […]

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