Resources

Savvy inbound marketers know the value of SEO for lead generation. This comes with the importance of aligning your customers’ needs with responsive design that’s optimised for usage to improve your visibility, drive traffic, and get the desired results.

The challenge was this: every time we launched an eBook (about once a month), we would have to produce an email, which would take us up to eight hours from concept to finished HTML. We were also designing a website at the time and just couldn’t spare the time. The answer was to produce a […]

When Apple released its new iPhone this month, the hardware changes to the beloved product put fans into a tizzy. But it’s not the missing headphone jack that has marketers worried. Beneath the phone’s shiny exterior something nefarious is stirring. You guessed it: a content blocking feature.

Despite the widespread adoption of content marketing, many businesses struggle to use content to drive meaningful results. Why? Because they lack an effective strategy.

Inbound marketing can be a powerful means of generating new leads, but it’s a complex beast and has to be managed properly before it will deliver results.

As tempted as I am to use analogies involving rolling snowballs or Olympic marathon runners, neither of these things adequately describes the way that an inbound marketing strategy builds momentum.

Sport is my therapy. After a week spent taxing my brain, all I want to do is flop onto the couch and watch someone else workup a sweat for the glorification of their own club or nation, and the Olympics is my favorite.

The success of any marketing campaign – even one that uses automation – depends on the carefully coordinated activities of people who believe in what they are doing.

  Almost every widely adopted technology owes its success to the fact that it was once perceived as new and exciting. But digital marketing is different.

  Hollywood is not kind to salespeople. In almost every movie and TV show about  advertising professionals, our kind is depicted either as conmen or coked up sales fiends.

If you have ever experienced a high email bounce rate, you know the importance of regular data cleansing. It’s just one of those things you have to do. The only real question is how to go about it.

In the need for leads, which is king? Organic media or paid media? If you asked a room full of marketers, you’d get some very varied answers. But, that’s because each type of media has its own strengths and weaknesses.