Resources

So here we are again, waving the ‘cost-saving’ flag, but it’s one of the most common objections our sales team face, and it is often the stumbling block when companies think of outsourcing their telemarketing activity.

Whilst you’re sitting at your desk, waiting for the phone calls to come flying in, your competitor may be building those all-important relationships and stealing the lead from right under your nose. As an effective sales team, you should focus on being proactive, rather than reactive and always engaging with your prospects. According to Hubspot […]

  “The more things change, the more they stay the same.” Jean-Baptiste Alphonse Karr Now, I’m not usually a fan of paradoxes, but in the marketing industry, this one holds an important truth.

As the biggest thing in marketing since analytics, big data has drawn attention from all industries. But what is it, what do you do with it, and why do you need it?

  It is said that first impressions are made within seven seconds – whether that’s over the phone or in person. Seven seconds is also roughly the time it takes to deliver your opening line to a prospect, and yet, how many times have you opened a call with a bland “how are you?” or […]

Every January brings with it a host of blog posts predicting hot new B2B sales trends for the coming year. We’ll only know which have come to fruition at the end of the year, but recent technological advancements often hint at where B2B sales trends are headed.

  If you work in sales, chances are you’re not the kind of person who thrives on routine and working in the same place day in day out. Sales involves thinking on your feet, adapting to new situations and people, and packing your bags at a moment’s notice to travel.

Developments in digital marketing are mighty hard to keep track of. The internet and technology constantly evolve, which means your customers’ behaviour is also evolving. Keeping up with these changes requires businesses to adopt an agile mindset when it comes to deploying new marketing tactics.

“I want to waste my marketing budget in 2017”, said no marketer ever! Yet, many will do so because they’re investing time and effort into activities that inadvertently squander resources. And as every marketer knows, your budget, and how well you use it, are determining factors in the success of your marketing campaigns.

A Chief Technology Officer’s (CTO) job is a tough one. Their job description is expansive, and ever changing along with developments in technology. Not only do they need to manage risk, oversee research and development and have their finger on the pulse of new technological developments to keep their company ahead of the curve, they […]

A few weeks ago, we wrote our third guest blog for the DMA – today, the next guest post discusses the difference between social selling in B2B vs B2C.

Every few years, there seems to be a new marketing methodology on the horizon that’s predicted to revolutionise how marketers do their jobs. At the moment, it’s account based marketing that’s being heralded as the Holy Grail that’ll make it easier to gather data about prospects and generate leads that convert to customers.