Resources

Ah summer, the time of year that we live for, no work, no boss, nothing to do? YOU WISH!!

This is an on-going debate in telemarketing, with telemarketing organisations vying against one another to prove the other wrong. At GCL Direct, we understand that both practices have benefits – and while we use unscripted telemarketing, not all telemarketing organisations can offer this; and we’re about to tell you why.

Is your telemarketing partner failing to consistently deliver sales-ready leads to your sales and marketing departments? If you’ve answered yes, we at GCL Direct are here to give you some quality advice on how to get the best from your telemarketing partner.

Outsourcing telemarketing can be a beneficial decision for many businesses – but how exactly does a business benefit by outsourcing their telemarketing, lead generation or channel development? As leading experts in telemarketing with a global reputation for excellence, we at GCL Direct are keen to give you an accurate insight into how you could benefit […]

The importance of developing a close partnership with your telemarketing firm should not be undervalued, and to give you an insight into why the partnered approach is so important we have outlined the benefits below. At GCL Direct we work closely with our customers to develop a strong partnership, and we strongly believe that it […]

Telemarketing supports sales teams across the world and is critical to the new business success of many large and small businesses, but for telemarketing to really work it must demonstrate its short and long term success – not just by meetings booked or leads found, but by business won and client spend. To actively monitor […]

Done correctly, telemarketing can be harnessed to deliver quality prospects straight into your sales department – but is it right for your business proposition? At GCL Direct we tailor our telemarketing campaign, which is why we place a strong emphasis on understanding our clients business inside out.

Business Development can be supported by strategic and tactical telemarketing campaigns which utilise intelligent data insight, builds strong relationships with potential prospects, and actively combines online and phone-based dialogue engagement techniques to support and grow sales leads and indirect channels. At GCL Direct we specialise in telemarketing, implementing and enhancing best practice techniques to deliver […]

Telemarketing is increasingly being pushed aside in favour of modern-day digital marketing techniques, but this is a huge mistake. What many businesses don’t realise is that telemarketing – when done correctly – can generate high quality sales-ready leads which in turn generate a healthy growth in sales pipelines.

In today’s competitive market place, it’s essential that you have the edge over your competitors in order to receive valuable leads which will inevitably lead to a steady growth and healthy pipelines. Demand generation or creation (as it has been dubbed in the industry) supplies this edge, and whilst it’s not rocket science it’s not […]

In the current economic climate many businesses are noticing a significant drop in sales, which is very worrying at this time of the year. At GCL Direct we believe that we can help generate hot leads to accelerate the sales pipeline and improve your revenue stream; and how do we believe that we can achieve […]

The difference between good and bad lead nurturing is the method by which you generate a relationship with the prospect. At GCL direct we believe that continual interaction with the prospect is essential, using a multitude of channels to maintain the prospect’s interest.