Resources

In the current economic climate many businesses are noticing a significant drop in sales, which is very worrying at this time of the year. At GCL Direct we believe that we can help generate hot leads to accelerate the sales pipeline and improve your revenue stream; and how do we believe that we can achieve […]

The difference between good and bad lead nurturing is the method by which you generate a relationship with the prospect. At GCL direct we believe that continual interaction with the prospect is essential, using a multitude of channels to maintain the prospect’s interest.

At GCL Direct we have established an enviable reputation as market leaders, founded on our in-depth industry knowledge and ability to accelerate sales opportunities and generate revenue with high-quality lead generation. Simply put, we are extremely good at what we do – but what makes us different from our competitors?

The economic climate has led to an emphasis on sales and one way you can comfortably achieve your sales objectives is via telemarketing. At GCL Direct our telemarketing services support our ability to produce a healthy pipeline of leads, which in turn present sales-ready prospects to improve annual ROI.

As a market leader in telemarketing and lead generation we appreciate that effective B2B lead generation relies heavily on prospect understanding and interaction; simply put, best practice techniques need to be enforced for quality lead creation. Understandably this is something we ourselves practice, but to give you an insight into how we achieve a healthy […]

The digital era is here to stay, with marketers utilising social networking streams, e-marketing avenues and online communication processes; in a nutshell the level of human interaction has dropped massively, and if you are failing to use this method in your marketing strategy then you could be losing valuable leads. At GCL Direct we place […]

telemarketing and telesales – two very different terms which often get confused with one another; which is why we’ve decided to dispel the myth and set the facts straight.

The world of business can be a difficult place to navigate, and whether you’re a firm that’s been established for many years or are a new start-up, finding new custom can often be struggle. One solution that is sure to give your business a boost is sales lead generation and we here at GCL Direct […]

Asking what percentage of sales lead generation converts to sales is very much like asking how many fish can be caught in a day. It is as much up to the expertise of the telemarketing service (the fisherman) as it is the actual amount of leads (or fish) that are out there – it is […]

In the current economic climate, small businesses are finding it harder than ever to make ends meet, with the many B2B organisations sector feeling the knock on effect of householders tightening their belts. As small businesses look to make the most out of every pound, they may assume that something like telemarketing is out of […]

In an increasingly competitive market it can sometimes seem impossible to keep yourselves at the top – leading your industry. Companies have been catapulted in to the world of online business as the internet has become more and more integrated into our day to day lives. Online businesses can thrive on the internet if they […]

The B2B world, now more than ever, is a hostile and highly competitive place and your marketing and go to market strategy must reflect that to succeed; with every business vying to secure new customers it’s essential to the growth and ultimately the success of your company that you are actively searching for potential prospects.